Social media marketing is the use of social media platforms and websites to promote a product or service.Social Media Plateforms Mean Facebook, Twitter, Instagram, Youtube etc Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Instagram,Twitter, video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.
Google My Business is a free tool that helps small businesses create and manage their Google listings, which appear when customers find businesses on Google Search and Maps. It helps business attract new customers and share information about what makes them special.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas.In a more theoretical manner, academic mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device
WordPress is a free and open-source content management system (CMS) Used To Build Web Applications written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system, referred to within WordPress as Themes. WordPress was originally created as a blog-publishing system but has evolved to support other types of web content including more traditional mailing lists and forums, media galleries, membership sites, learning management systems (LMS) and online stores. WordPress is used by more than 60 million websites, including 33.6% of the top 10 million websites.WordPress is one of the most popular content management system solutions in use.
Web Design requires designers to create graphics, typography as well as images which are used only on the World Wide Web. While creating any design, web designers need to maintain balance between creating a good design as well as the speed and efficiency for the webpage/ website. Web Design is a specialisation of the design stream.
The different areas in which a web designer can work include web graphic design, interface design, authoring, user experience design and the likes.
Most often individuals working in the web design field need to work closely with other members of their team. Web Design usually involves the design process that is related to the front-end of a website which includes writing mark up. A point to note here is that web design as a field is known to partially overlap with web engineering when the aspect of web development is considered. Web designers use many tools in order to perform the tasks allotted to them.
Web Designers are known to use both vector as well as raster graphics to create their design prototypes. They also use HTML, CSS, WYSIWYG editing software, mark up validators etc., to create design elements. Candidates who want to make a career in the field of web design can pursue an undergraduate or postgraduate course.